It's always nice to be involved with a project from the beginning, create the logo design and style and then stay involved helping to launch the concept onto the high street successfully, that was the case with The Hole in Wand, the new magical indoor wizard golf course in York, UK.
Three female company CEO's got together to form a new business to provide specialist online content from their 3 different areas of expertise. I took their head silhouette shapes and hairstyles to make the figures in a badge shape. They wanted a 90's hip hop style ie Notorious BIG (that's why - The Notorious Queens of Content). I went more corporate because the other contest entries were doing that and it paid off!
The brief was to design artwork mixing the acoustic duo with their love of certain substances and 60's psychedelia. My entry came second but should still be used as part of their merchandise in 2021, I have also uploaded my other entry (on the right) as I thought that was the better design!
White Cane Day is on Oct 15, every year, in America, achievements of people with visual impairments are celebrated and organisations look to bring awareness to the independence of these individuals by highlighting the symbol of the white cane. This year there was a contest called #DripMyCane to help celebrate this day. The competition was to design a creative wrap for the canes.
I wanted to come up with something visually arresting that had meaning but was also cool and positive. I had the idea of using the shades worn by John Samuel, who was the figurehead for the competition, as a basis, after all, shades are always cool!
Here's my winning design with variations for how it could be used on the cane...
I can finally reveal I've won two further design competitions via Creative Allies! One a poster for Gary Busey Pet Judge (the TV show, it can be seen on Amazon Prime, it's as crazy as you'd expect from the title!). The other was a logo for HBCU Stars, an American organisation setup to help create more work opportunities for talented people of colour in industries that lack diversity and inclusivity, here they are...
I entered a Creative Allies design competition in May to come up with a logo for USA soccer coach legend, Anson Dorrance, there were more than 160 entries, I won! Here's his announcement video...
This was a good discipline to do, I haven't entered a competition in years. There were dozens of entries because of Covid-19 slowing down the amount of normal design work available. The prize money came in handy through these strange times.
I enjoy designing minimalist and quite corporate logos and branding but it's also nice to draw up more fun logo designs too, two recent fun ones with very different backgrounds are these cheeky little characters...
An update and change of name for an already established business, sharing the old values and trust that they had built up with customers but with a new clean looking design for their brand reflecting the expansion into new areas.
It's always a hard trick to pull off (when you have a new word that is trying to convey a message / feeling) coming up with a logo design / brand style that has something special about it and can also be readable straightaway. After many options and much tweaking one of my favourite logo designs appeared, here it is...
...new packaging and range coming soon!
Some recent logo designs/branding covering a wide area of styles and businesses, it's nice to be kept on your toes finding the best look for the area the company is inhabiting while finding that extra something to make it stand out from the crowd.
It was a great pleasure to come up with the logo and branding for The Great Yorkshire Sweet Shop on The Shambles in York recently which then led onto jar and box labels, the brief being to keep a traditional, local style but with a fresh feel - very tempting to be fully paid in sweets too! (press on an image for a closer look).
After the success of the original label designs and potions Castle Howard wanted their very own version. With new illustrations and tweaks to the design they have a great looking new range.
I designed the logo and branding for Potions Cauldron last year and this year had the great pleasure of coming up with the design for their new range of 'potions'. They have come out really well and the effect of the swirl in the drink is a little hyponotic, the vid here shows it off to great affect.
Interesting things I've seen online and the latest Launch based news.